The climate here is humid and the vineyards of Marqués de la Concordia extend across the area between Haro and Logroño, south of the river Ebro. This is a mountainous region with alluvial earth and limestone-clay soils so, the estate focuses on the classic Rioja Tempranillo grape. Because of the altitude of the vineyards the grape ripening is slower, have more acidity and freshness and have a lower alcohol potential than grapes grown on lower altitude vineyards.

The in winery, retaining authentic Tempranillo character is key and both French and American oak are used for ageing.